We innovate new ways to market. We use strategic ingenuity and creative rigor to get to explosive ideas that build brands, bring buzz and achieve commercial success.
What we do
Trend Forecasting, Hip Hunting™ • Retail Beat™
Social Content Creation and Marketing
Customer Journey
User Experience Design
User Interface Design
eCommerce
Strategy & Positioning
Brand Identity & Design
Innovation & Concept Development
Brand Architecture
Packaging Design
Insights & Research
Naming & Brand Voice
Retail Merchandising
Who we are
Susan Palombo
President & Founder
We launched our company in 2008 and I’m thrilled to say we have worked along side amazing partners – from brand and design executives at some of the world’s greatest brands to entrepreneurs with visions of one day having a world-class brand. The common thread that binds our work is what our clients say about us - (One) Our team is curious, bright and clever, always creating amazing ideas and work. (Two) Our process is as thoughtful and engaging as it is fast and efficient. (Three) Our work delivers real bottom line results. With that, we're proud to say that every project or new client has been a result of repeat business or a personal referral.
Susan has been in the industry for 25 years with past roles in senior executive brand and marketing leadership positions from both the agency side and the corporation side, including Landor, Ogilvy, Pepsi-Cola, Sara Lee and Baxter Healthcare. Companies and brand she has partnered with include SC Johnson, Kraft, FreshDirect, Discovery Channel, IMS Health, Centrum, Zyrtec, Sargento, Dannon, MasterCard, Pfizer, Novartis, Tumi, City of Baltimore and more.
Susan is equally passionate about uncovering and translating insights into powerful brand ideas as she is about building teams of people who care – about their client’s business, their co-workers and what drives consumers in the real world. Susan is a modern entrepreneur with traditional values, and likes to guide her team to be future-oriented and past conscious.
In addition to Ready366, Susan is an Adjunct Professor of Design Strategy at FIT (Fashion Institute of Technology) in NYC and a Board Member of Penn State University Outreach and Online Education.
What we believe
Ingenuity rules
At Ready366, our name reflects our ethos that we live in a new day and the only way to lead is to live inventively and in the constant pursuit of original ideas.
Culture drives conversations
A brand’s identity and story must be distinctive and part of today’s cultural conversations. We stay on top of trends for an astute command of cultural drivers that keep brands relevant.
Disciplined about branding
Our years of branding experience inform our process - we use design thinking to inform strategy and strategic thinking to guide design.
It's got to excite
It takes exceptional creativity to get passionate consumers excited and feel connected to the brands they love. That is where we bring the magic.