Creating a Unique & Compelling Image for Our Hometown Favorite

We partner with FreshDirect, a leading food and tech company, tackling various branding, re-branding and innovation opportunities for our client’s existing and emerging businesses. We created an OOH campaign to bring consumer excitement and engagement with the FreshDirect and FoodKick brands. Our campaign was built around the insight that most New Yorkers want fresh food every day, but are too busy to grocery shop. Our story was simple and honest – skip the grocery store and get the best tasting, freshest food in all of NYC delivered straight to your door.  Our campaign linked the 2 brands together with a show stopping, mouth-watering blitz across subway stations and cars.